I'm the Mary Poppins of advertising. I manage the shit out of things.
In other words, I’m an ad agency business director / client lead, looking to use all of the learnings and experience I have gained (in agencies like Mother, Lucky Generals, Anomaly, M&C Saatchi) beyond *Just* agencies.
That could be helping brands looking to make an ad campaign who need some temporary in-house leadership. Or production or post house working direct with client, looking to make great work. And of course I can still slot into any ad agency to run pieces of business.
Locked, Loaded, and Looking for a Win.
Advertising is an increasingly complex eco-system of different specialisms, disciplines, departments as well as differing metrics, goals, objectives, ambitions, and aims with the extra layer of different perspectives, approaches, cultures, personalities, and of course loads of information, data, inferences and opinions, and huge technological advancements and changes (yes, I mean AI), all swirling around at the same time.
It means knowing when to listen and when to question.
When to push and when to support.
And how to get everyone kicking in the same direction, to the same goal.
Quals and Creds
Tech - Nokia
Fashion - Zalando, Superdry
Finance - Santander, MoneySuperMarket, Everline, MoreTh>n, Churchill, Bwin
Beauty - No.7, Clinique
Retailer - Asda, The Co-op
FMCG - Arla, Jacob Douwe Egbert (L’Or), Taylors of Harrogate Coffee, Taylors of Harrogate speciality Teas, McCain, Bahlsen Biscuits, Andrex, Innocent, Gillette,
Alcohol - Diageo (Baileys, Captain Morgan), Pernod Ricard (Ballantines, Havana Club)
Other: Legoland. Safestore
Places I’ve worked
Lucky Generals
Anomaly
Mother London
Grey
M&C Saatchi
BMB
VCCP
Engine/WCRS (now House 337)
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If you’ve read this far, probably yes. Depends what you’re looking for.
If you need someone to come into your business to lead and shape the development of an ad campaign - from defining what we need advertising to do for the business, through creative dev, research and production to final delivery of a tangible piece of comms of on appropriate media channel - then yes.
Or if you’re a creative studio (say, a production/post-house/animation house/photo studio) working direct to client, who needs an someone to manage Client expectations, give your Producer some cover and get to the best work with happy clients, then yes!
And if you’re an Ad Agency, looking for a freelance Biz Lead to bolster your team and run a piece of business, then yes!
If you’re looking for a Moving-Image Producer or a Creative Director, a Designer, a Strategist or anything Influencer related, then I can point you in the direction of someone else who can help.
Your Advertising Wingwoman
I know a lot about a lot of things. Strategy, design, creative, production, process, budgets, media. Like [insert current flavor of the month football manager], I don't score the goals. Or write the ads. But I am ultimately responsible for winning the game.
At Alanna McGill, we specialize in driving brand success through expert advertising account management. Our tailored strategies ensure your brand communicates effectively and resonates with your target audience.
I am creative. I am not ‘a creative’
I am strategic. I am not ‘a strategist’
I love great design. I am not a designer.
I understand production. I am not a producer.
I am client services. But I’m not JUST client services.
"Alanna's strategic insights transformed our campaign, leading to a significant increase in engagement and sales. Her leadership and creativity are unmatched in the industry."
"Working with Alanna was a game changer for our project. Her ability to connect with the team and drive results is truly impressive."
Let’s Elevate Your Brand Together
Reach out today for a personalized consultation and discover how I can help you succeed.